Cookies are small text files that are stored on your device when you visit a website. They are commonly used to help websites function properly, remember preferences, improve performance, understand how visitors use a website, and support advertising.

Similar technologies may include pixels, tags, web beacons, local storage, and other technologies that can collect or store information when you interact with a website.

Finite SEO Tools and our third-party service providers may use cookies and similar technologies for the following purposes:

• Operating and securing our website
• Improving website performance
• Understanding visitor interactions
• Analyzing website traffic and usage
• Understanding how visitors interact with our tools
• Supporting advertising and measuring ad performance
• Preventing fraud and abuse
• Remembering certain user preferences
• Improving the functionality of our tools and services

Depending on how you use our website, we may use or allow the use of different types of cookies.

• Strictly necessary cookies
• Functional cookies
• Analytics and performance cookies
• Advertising and marketing cookies
• Security and fraud prevention cookies
• Third-party cookies

Some cookies may be necessary for the basic operation, security, and functionality of our website.

These cookies may help with:

• Website functionality
• Security protection
• Fraud prevention
• Traffic management
• Technical stability

Disabling certain necessary cookies may affect the functionality or security of our website.

We use Google Analytics to better understand how visitors interact with Finite SEO Tools.

Google Analytics may use cookies or similar technologies to collect information such as:

• Pages visited
• Time spent on our website
• Device and browser information
• Approximate geographic location
• Traffic sources
• Website interactions
• General usage information

This information helps us understand website usage, analyze performance, identify areas for improvement, and improve our tools and overall user experience.

We use Microsoft Clarity, a user-experience analytics service provided by Microsoft, to understand how visitors interact with Finite SEO Tools.

Microsoft Clarity may use cookies and similar technologies to collect information about website interactions, including:

• Pages viewed
• Clicks and interactions
• Scrolling behavior
• Session activity
• General device and browser information
• Website performance and interaction information
• Heatmap and session-recording data

We use this information to understand how visitors use our website, identify usability issues, improve page layouts, improve our tools, and enhance the overall user experience.

Microsoft Clarity includes privacy controls designed to help protect user information, including automatic detection and masking of information that may be personally identifiable.

Finite SEO Tools uses Google AdSense to display advertisements on certain pages of our website.

Google and its advertising partners may use cookies, web beacons, device identifiers, or similar technologies in connection with advertising.

These technologies may be used to:

• Display advertisements
• Measure advertising effectiveness
• Report advertising performance
• Limit repeated advertisements
• Prevent advertising fraud and abuse
• Support personalized advertising where permitted
• Understand interactions with advertisements

Google states that AdSense cookies can be used to improve advertising, support relevant advertising, measure campaign performance, and help avoid showing advertisements that a user has already seen.

The availability of personalized advertising may depend on your location, consent choices, browser settings, Google settings, and applicable laws.

We use Cloudflare to help protect and improve the performance, reliability, and security of Finite SEO Tools.

Cloudflare may use cookies or similar technologies for purposes such as:

• Security and threat detection
• Bot management
• DDoS protection
• Traffic management
• Fraud prevention
• Website performance and reliability

Some cookies and similar technologies may be placed or used by third-party services that we use to operate, analyze, secure, or monetize our website.

These third-party services currently include or may include:

• Google Analytics
• Google AdSense
• Microsoft Clarity
• Cloudflare
• Other service providers used to operate our website

Third-party cookies and technologies are subject to the privacy and cookie practices of the relevant third-party provider.

Some Finite SEO Tools features may use artificial intelligence services and APIs, including Google Gemini and OpenAI.

These services may process information submitted by you in order to generate requested results. AI processing is not necessarily dependent on cookies.

You can manage, block, or delete cookies through your browser settings. Most browsers allow you to control cookies, including the ability to:

• View stored cookies
• Delete cookies
• Block certain cookies
• Block all cookies
• Receive notifications before cookies are stored

Please note that blocking or deleting cookies may affect the availability or functionality of certain features of our website or third-party services.

Where required by applicable law, we may request your consent before placing or allowing the use of certain non-essential cookies or similar technologies.

Depending on your location, you may have the ability to accept, reject, or manage certain cookie categories through a consent mechanism or your browser settings.

Necessary cookies and technologies may still be used where legally permitted because they are required for the operation, security, or functionality of our website.

Some web browsers provide a "Do Not Track" setting that may allow users to express a preference regarding online tracking.

Because there is no universally accepted standard for responding to all Do Not Track signals, our website may not respond to every such browser signal.

We may update this Cookie Policy from time to time to reflect changes in our website, technologies, analytics services, advertising services, service providers, cookie practices, or legal requirements.

Any changes will become effective when the updated Cookie Policy is published on this page unless otherwise stated.